Senior Writer, Health Plans (Aetna and CVS Caremark)

About the position

The Senior Writer at CVS Health will play a crucial role in supporting the Health Plan businesses, specifically Aetna and CVS Caremark, by creating compelling and innovative content. This position requires a blend of creativity, strong writing skills, and the ability to collaborate effectively with a team to deliver high-quality marketing communications across various channels. The role emphasizes the importance of adhering to brand standards while producing engaging content for both B2B and B2C audiences.

Responsibilities
? Ideate and write creative solutions that adhere to the brand vision and brand standards of two Health Plan brands.
,
? Bring ideas and creative to life with passion and commitment for enterprise-wide campaigns or one-off emails.
,
? Develop and maintain trusted partnerships with peers and internal business teams.
,
? Apply deep and demonstrated experience in writing for a broad range of deliverables including OLV, display, print, email, DM, and social.

Requirements
? 5 years overall experience as a writer
,
? 2 years of experience as a Senior Writer (in-house or external agency)
,
? Top-notch writing and editing skills, including knowledge of proper punctuation, spelling and grammar
,
? Ability to lead, generate and support impactful creative writing ideas and executions
,
? Ability to understand a marketing brief and translate the input into ideas
,
? Strong written, verbal, conceptual, and presentation skills
,
? Technical skills including Adobe Creative Suite, MS Office, and proficiency on a Mac.

Nice-to-haves
? Health care experience
,
? Proven track record as a Writer with a portfolio of breakthrough creative samples
,
? Knowledge of digital, print and video production
,
? Experience working in creative marketing agencies or marketing organizations
,
? Experience with Figma, Miro and Gen AI.

Benefits
? Full range of medical, dental, and vision benefits
,
? 401(k) retirement savings plan
,
? Employee Stock Purchase Plan
,
? Fully-paid term life insurance plan
,
? Short-term and long-term disability benefits
,
? Well-being programs
,
? Education assistance
,
? Free development courses
,
? CVS store discount
,
? Paid Time Off (PTO) and paid holidays.

Apply Job!