Manager, Social Media - Consumer Products- Celebration, FL
About the position
Disney Experiences is looking for a Manager, Social Media Strategy & Activation. Reporting to the Senior Manager, you will lead our Consumer Products in-house paid and organic Social Media team. Being a caring, invested, thoughtful, and supportive manager who helps the team members grow is important to the role. This involves providing continuous support, offering constructive feedback, and fostering an environment that encourages growth and collaboration. Your leadership will be pivotal in nurturing talent and ensuring that each team member reaches their full potential! We directly manage all paid and organic activity in several Ad Manager platforms, including Meta, TikTok, Pinterest, Snapchat, YouTube, and X. You should be adept at using these tools, have a strong understanding of product data feeds, and have the ability to make informed recommendations on optimization strategies based on comprehensive insights and performance data. In addition to this, you will also be responsible for maintaining and evolving our current tech partnership relationships. This will involve staying up-to-date with the latest trends and updates in each platform, ensuring our strategies remain ground breaking and effective. Your role will be essential in finding opportunities for improvement and implementing standard processes to drive our social media initiatives forward. You will also play an important leadership and change-agent role in our ongoing digital marketing privacy future-proofing efforts. Technical and strategic understanding of the changes happening across the ecosystem is important, especially iOS 14.5 and any app-related changes that come later on the Google side, and solutions to support it (i.e. Conversions API).
- Responsibilities
- Lead paid/organic social ecommerce strategy for Direct-to-Consumer Retail and drive this forward ,
- Manage and lead a team across paid and organic social media for consumer products businesses ,
- Support team and influence organization to run using optimal campaign and ad setup, including best practices for product data feeds ,
- Continue growth of in-house teams and responsibilities with an eye toward efficiency ,
- Owner of social media activation platform suite including future partnership additions ,
- Work with our teams to identify and design (or use 3rd party) tools to improve efficiency ,
- Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow
- Requirements
- 10+ years digital marketing with ecommerce experience ,
- Extensive experience with social media platforms and related tools ,
- Understanding of online/offline data including its use in the digital and social space ,
- Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing ,
- Familiarity and ability to improve team's use of work management platforms such as Workfront, JIRA, Smartsheets, etc. ,
- Comfort with high level of autonomy ,
- Can distill very technical details into understandable everyday terms that motivate action through aligned values and goals
- Nice-to-haves
- Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus
- Benefits
- Health and savings benefits ,
- Educational opportunities ,
- Special extras that only Disney can provide
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