Director of Content (CPG, Remote, YouTube)

Position Summary: The eCommerce Director of Content will be responsible for developing and executing a comprehensive content strategy to drive brand awareness, customer engagement, and revenue growth. This role requires a creative leader with a strong understanding of DTC eCommerce and a proven track record of creating compelling content for YouTube and other social media platforms.

Key Responsibilities:
• Content Strategy Development:
• Develop and implement a cohesive content strategy aligned with business goals, focusing on YouTube and other relevant digital platforms.
• Identify key content themes, topics, and formats that resonate with our target audience and drive engagement.
• YouTube Channel Management:
• Oversee the creation, production, and publishing of high-quality video content for our YouTube channel.
• Develop a content calendar and ensure consistent delivery of engaging and relevant videos.
• Optimize YouTube content for SEO and audience retention.
• Content Creation and Production:
• Lead a team of content creators, videographers, editors, and other creative professionals.
• Collaborate with internal stakeholders to create compelling content that showcases our products, brand story, and customer experiences.
• Ensure all content meets brand guidelines and maintains a high standard of quality.
• Performance Analysis and Optimization:
• Monitor and analyze the performance of content across YouTube and other digital platforms.
• Use data-driven insights to optimize content strategy and improve engagement, reach, and conversion rates.
• Stay updated with industry trends and best practices to continuously enhance content performance.
• Collaboration and Cross-Functional Leadership:
• Work closely with marketing, product, and customer service teams to align content efforts with overall business objectives.
• Foster a collaborative environment that encourages creativity, innovation, and continuous improvement.
• Budget Management:
• Manage the content budget effectively, ensuring resources are allocated efficiently to maximize ROI.
• Negotiate contracts and manage relationships with external content providers and agencies.

Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field. Advanced degree preferred.
• 3+ years of experience in content creation and strategy, with a focus on DTC eCommerce and YouTube.
• Proven track record of growing and managing successful YouTube channels.
• Excellent storytelling, writing, and editing abilities.
• Proficiency in video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Passion for creativity, innovation, and staying ahead of digital content trends.

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