Regional Director of Sales and Marketing - Eastern Pennsylvania
Posted 2025-04-24Our mission:
At Priority Life Care we are lighting the way in senior care, with respect to affordability and independence.
We believe this guiding principal truly sets us apart from others in our industry as we strive to be the gold standard in senior care.
At PLC you?ll find?
? Industry Leaders. We have been in the business of Senior Living for 10 years.
? Support. At PLC we offer all of the tools and support you will need to ensure your success and the success of your community.
? Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, and 401k. Competitive salary and bonus structure.
? Family oriented culture. We are family owned and family run. We provide a positive and supportive work environment which our employees value. Flex-time, work from home, and social activities with employees and their families add to our family-centric approach.
? Charity and community involvement. PLC is actively involved in several charities with emphasis on local ties.
? Outstanding advancement opportunities. 34 and counting; PLC is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.
? Professional development. Ongoing, onsite education opportunities, education assistance, and continuing education credits allow PLC employees to keep their knowledge of current industry changes relevant.
? Fun company-wide events. PLC Executive Director Symposium, PLC Employee of the Year.
Sound like a good fit? Start a career with Priority Life Care!
REGIONAL DIRECTOR OF SALES AND MARKETING:
Manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census levels.
This position will cover the region of Harrisburg and Philadelphia, PA, as well as Maryland.
To our staff we provide:
? Competitive wages and PTO
? Exceptional career advancement opportunities through our "Pathway to Promotion" program
? A full range of health plans - including vision and dental!
? SwiftMD Telemedicine, at low or no cost!
? Special pay rates on holidays
? $10,000 Company paid Life Insurance
? Voluntary Short-Term Disability, Accident Coverage, and Critical Illness
? Confidential Employee Assistance Program
? Retirement savings plans
? Flexible Spending Accounts
? Employee referral bonuses
? On-demand wages via ZayZoon. No need to wait until payday!
? Rewards Program based on Years of Service and PLC Employee of the Year Award
ESSENTIAL JOB FUNCTIONS include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
? Manage facility level sales performance in conjunction with the facility team.
? Ensure compliance with marketing standards (lead generation, calls, tours, events, presentations) necessary to achieve census goals.
? Train facility-level Marketing Directors to develop more highly functioning and productive sales people. Keep the organization current on best-practice sales techniques.
? Hire and evaluate sales people based on the requirements of the sales team, namely the generation of census.
? Oversee and review the sales and marketing quarterly planning process.
? Routinely analyze and report on trends and challenges in facilities or markets and provide feedback to both regional and facility level sales performance.
? Assist in training the managers for weekend back up coverage in MOD Rotation.
? Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.
? Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.
? Reports any issues or problems that may arise to the Administrator
? Complies with state, federal, and all other applicable health care and safety standards
? Assists families and other visitors as needed
? Attends/completes required in-services and other required meetings
? Performs weekend manager duties as required
? Performs other duties as directed
CRITICAL OBJECTIVES
? Demonstrate knowledge of, and set an example of the PLC culture throughout the team
? Earn the respect and confidence of the executive team
? Lead direct reports in a most diligent and developmental manner to ensure optimal results
? Grow the professional capabilities of each team member
? Maintain strong oversight of technical areas within the facility
? Enhance, update, and maintain policies and procedures for the facility
EDUCATION AND EXPERIENCE:
? Bachelor's Degree, a minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experience
? Experience working in a long-term care setting is preferred
? Must maintain a valid drivers? license in the applicable state
Check us out on our website: www.prioritylc.com or text ?CARE? to 85000 for a full list of our job opportunities at PLC
Priority Life Care provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Job Type: Full-time
Pay: $90,000.00 - $100,000.00 per year
Benefits:
? 401(k)
? 401(k) matching
? Dental insurance
? Flexible schedule
? Health insurance
? Life insurance
? Paid time off
? Vision insurance
Schedule:
? Monday to Friday
Education:
? Bachelor's (Required)
Experience:
? healthcare business development: 2 years (Required)
Willingness to travel:
? 75% (Preferred)
Work Location: On the road
Apply Job!