Seeking Google Ads Manager with great Dental Clinic experience

Hi Google Ad Managers!

We are a small Digital Marketing Team, looking for a new Google Ads Manager to partner with us long-term on a Contract basis. Currently, we are seeking an expert with SPECIFC and SIGNFICANT experience in the DENTAL CLINIC or DENTAL area. That is, running local driven Google ads for dental clinics.

DO NOT just send screenshots of your 'dental clinic' accounts. This is NOT what we want. We prefer for you to detail and explain the full scope of your specific expertise in the Dental advertising fields. We want to hear about your strategies, what you've found to work over years of managing Dental ads, etc. This matters MUCH MORE than screenshots.

We want someone very versed and experienced in this specific area, as that is what our current 2 on-boarding clients require. We already manage ads for the clinics, but looking for a new additional Ad Manager to provide insight, recommendations, and support for our current ad management team.

Do NOT just attach screenshots of campaigns you managed. We want to know more about your intelligence/smarts as an Ad/Marketing Strategist, not just your 'ad campaign results'. We are far more interested in your strategic thinking, planning deliverables, etc. Not only screenshots of ad tables. Show us examples and discussion of how you do your work!

Here is what is most important to us:

• Strong English Skills: Both verbal and written, we absolutely need someone with very strong English skills as they will be joining us for calls with clients to go over their account and review work. Communication is critical for us to make this work for both sides.

• Small Team/Freelancer: We are NOT looking for a busy or large SEO/PPC/Ad Agency - we are seeking a single freelancer, or team NO LARGER THAN 7 INDIVIDUALS. If you do not meet this criteria, sorry but it is not a suitable match.

• Certification/Continued Learning: We want Freelancer/Team with Google Ads (both search and display Certification). Any additional certifications are a big bonus - feel free to share with us. We want a partner PASSIONATE about PPC/Google Ads. An Ad Expert that is continuously learning, studying, and furthering their knowledge of Ad Words. We want someone who LOVES what they do, and get excited by great ad campaigns and client success.

• Planning & Research: We do NOT want to 'rush, rush, rush' into ad campaigns. Our Clients expect us to develop a game plan and strategy for their campaigns. In our experience on Upwork, 90% or more of 'Freelance Ad Managers' just want to rush to setup and run campaigns. This is not how we work. We first need to develop a proper plan that includes things like Keyword Research, Ad Setup Strategy, Ad Copy/Creative, etc. What many don't seem to understand, is that proper 'strategy and reporting' is as CRITICAL to us as the ad performance itself. On-boarding, and strategy development, and the entire early process of getting Ad Accounts and Ad Campaigns prepared is MAJOR factor for us.

• Ad Setup & Management: We do NOT want or expect our new Ad Manager to spend dozens of hours per week in 'ad optimization' PER account. If the ads follow the proper setup and strategy from the beginning, the optimization and monitoring will a couple hours max weekly. If things are done right from the get-go, there is no need for dozens a week in tweaking/optimization. That's not the style of Ad Expert we're looking for.

• Reporting: Providing our clients with insightful reports (both of 'Setup/Planning/Strategy' as well as 'Monthly' report). We do not need 'weekly' reports, but rather, a single, 1-2 page Monthly Report on performance. We do NOT want just screenshots of the Google Ads data/performance tables. Although we DO want to include key data from Google Ads (obviously) - we want to include insightful information that can help our clients make better marketing decisions. We want insight, simple analysis, recommendations, etc. beyond 'here is table of results'. In our experience, over 90% of PPC Freelancers just provide 'table screenshots' of ad results. This is not what we are looking for this partnership.

• Time Management/Communication: We do not need daily communication with our Ad Manager, however, we do expect a weekly meeting to go over work for that week, and developments, updates, report discussions, and so on! We want someone who is an exceptional, detailed communicator, and is extremely professional in their communication patterns. We are tired of excuses from Ad Managers that take on too much - obviously you will have other clients (this is not a full-time role), however, must have CAPACITY to take on new clients. Our last two Ad Manager candidates did not work out because they simply did not have the proper time - please do not waste our time or yours if you do not have the professional capacity to scale and take on more clients.

We ask in your proposal, you RESPOND to each of these above bullet points individually.

Do NOT send a generic copy/pasted proposal. We've hired over 50+ individuals on Upwork, and we can identify lazy, copy/pasted or generic message proposals. These will be removed from our Candidates, as we want someone who's taken the time to give a thoughtful, meaningful response.

To ensure you've read our post in full, please begin your response with the word 'GREEN'. This simple test helps us eliminate lazy proposals.

Our goal is to narrow down to 3-5 candidates to proceed with interviews with next week. Again, we are seeking a long-term partner that wants to grow with us.

Any questions, feel free to ask us. Thank you for your time and interest!

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