Promo Copywriter
Posted 2025-04-24Make an Impact
We're looking for a sharp Promotions Copywriter to concept and develop engaging omni-channel promotional and brand messaging for Fossil, Skagen and Watch Station. The right candidate will be an energetic self-starter who loves to brainstorm ideas and wordsmith concepts until they're simple, powerful and resonant.
Your Role:
?Oversee the promotional messaging for Fossil, Skagen and Watch Station to drive engagement and conversion.
?Innovate new content and refresh promotional materials to improve competitive advantage. Have a deep understanding of the most current and effective promotional language within the retail landscape.
?Partner with cross-functional marketing and design teams to develop omnichannel assets on direct-to-consumer channels, including but not limited to: store, email, website, paid media, SEO and special brand initiatives.
?Amend, revise or redevelop copy in response to feedback from stakeholders swiftly and with a positive, solution-driven attitude.
?Proofread, review and edit materials for accurate use of grammar, brand voice and technical accuracy, making note of in-house style guidelines across multiple brands.
?Collaborate closely with copy team members, art directors and designers to ensure consistency of brand copy tone and style with visual tone and style.
?Complete all assigned work on time, providing regular status updates to manager.
?Proofread, proofread, proofread, proofread, proofread. Proofread? Proofread.
Who We Are
At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion!
Your Skills
?Bachelor's Degree in English, Journalism, or other related field is highly desired.
?2-5 years of professional writing experience is essential and required.
?Multiple brand, agency or fashion retail industry experience is highly desired.
?Strong command of English; proficiency with a variety of writing styles is required.
?High level of attention to detail.
?Ability to prioritize and work well under pressure.
?Familiarity with Workfront is a plus, but not required.
?Great creativity and conceptual thinking is a must.
?Portfolio or blog site required for interview consideration.
?Candidates will be asked to complete a copy project in consideration for this opportunity.
Accommodations Statement
We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply. If you need accommodations at any point during the interview process please let us know at [email protected].
The pay range for this role is $60,000 - $80,000. The actual salary offer will take into account a wide range of factors, including skills, experience and location.
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The Perks
?Comprehensive benefits package inclusive of health and well-being services
?401(k) match and education on retirement planning
?Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule
?Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays
?Hybrid working schedules
?Tuition Reimbursement on approved programs
?Fossil Merchandise Discounts
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