Manager, Social Media Strategy & Activation
We create happiness. Thats our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, youll help encourage that magic by enabling our teams to push the limits of entertainment and build the never-before-seen! Are you ready to join this team and make an impact?
Disney Parks, Experiences, and Products' in-house Trading Desk is looking for a Manager, Social Media... Strategy & Activation. Reporting to the Senior Manager, you will lead our Consumer Products and Publishing Social Media team. Being a caring, invested, thoughtful, and supportive manager who helps the team members grow is important to the role.
We directly lead all paid and organic activity in several ad manager platforms including Meta, TikTok, Pinterest, Snapchat, and Sprinklr (for organic). You will help maintain and evolve our current tech partnerships.
You will also play an important leadership and change-agent role in our ongoing digital marketing privacy future-proofing efforts. Technical and strategic understanding of the changes happening across the ecosystem (ITP, ETP, CCPA, iOS 14.5 changes, Privacy Sandbox) is important, especially iOS 14.5 and any app-related changes that come later on the Google side.
You will:
Lead paid and organic social strategies and the team's role in driving this forward
Support team and influence organization to run using optimal campaign and ad setup
Continue growth of in-house teams and responsibilities with an eye toward efficiency
Owner of social media activation platform suite including future partnership additions
Work with our teams to identify and design (or use 3rd party) tools to improve efficiency
Partner across teams, organizations, and companies (media partners and agency) to improve overall technical setup and inter-departmental workflow
You have:
10+ years digital marketing with ecommerce experience
Extensive experience with social media platforms and related tools
Experience with influencer organic and paid social strategies
Understanding of online/offline data including its use in the digital and social space
Strong grasp on analytics, measurement, and proper test structures to help coach team on their advanced analysis and testing
Familiarity and ability to enhance team's use of work management platforms such as Workfront, JIRA, Smartsheet, etc.
Comfort with high level of autonomy
Can distill very technical details into understandable layman terms that motivate action through aligned values and goals
Education
Four-year college degree or equivalent work experience. Any Marketing, Business, Social Media, Analytics, or Statistics degree/background is a plus.
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